Multivariate Techniques

Mozaic Group’s experience in creatively addressing complex marketing challenges gives our fortune 500 clients the confidence to trust us with their most challenging research questions. Which multivariate technique to employ (or whether to use one at all) is determined after careful analysis of the answers needed at the close of the research project. Techniques we regularly use include choice and structural equation modeling, factor analysis, and segmentation. Whichever method or combination of techniques is included, our goal is to provide clear questioning for our respondents and actionable reporting to our clients.

choice modeling   factor analysis   segmentation