Mozaic Group offers the full spectrum of quantitative and qualitative research methods and advanced analytics to help our clients understand and connect with their customers in a more influential way. We partner closely with clients to craft a research design that will uncover the meaningful insights needed to make complex business decisions.
Qualitative
Qualitative methodologies allow us to dig deep into nuances and reasons why. Our most frequent methodologies include in-person, online, and telephone research conducted by expert moderators:
- Focus groups
- Ethnographic research
- Customer visits
- In-depth executive interviews
- Online discussion boards
- Virtual diaries
Quantitative
Quantitative methodologies bring statistical reliability that supports generalization to a broader audience. We conduct web, phone, and in-person surveys to fulfill a range of objectives, such as:
- Concept value
- Product development/naming
- Brand perceptions
- Customer experience (loyalty and satisfaction)
- Habits and practices
- Messaging and positioning
- Market segmentation
- Pricing and packaging
Multivariate
Multivariate methodologies leverage data to extract higher order insights, and include a range of advanced analytical techniques customized to answer your most pressing research questions:
- Structural equation modeling / Key driver analysis
- Factor analysis
- Cluster analysis
- Segmentation
- Discrete choice modeling
- Max Diff
GLOBAL REACH
Half of our engagements are executed in international markets, including both developed and emerging countries. We’ve developed a network of trusted, best-of-breed partners around the globe. Our studies are designed to maintain consistency across markets, while respecting cultural differences.
